This course examines the current market competition in the general transportation industry, specifically in the shipping and port sector. It also emphasize the need for active marketing in the port sector through discussion of modern marketing concept with the goal of performing marketing research and applying those findings in marketing campaigns.
This course examines the current market competition in the general transportation industry, specifically in the shipping and port sector. It also emphasize the need for active marketing in the port sector through discussion of modern marketing concept with the goal of performing marketing research and applying those findings in marketing campaigns.
Targeted Participants
Manager, Assistant Manager & Staff
Competencies:
Marketing skill
Link to Business Plan/Business Goals
– To increase port market share
– To continue driving revenue growth of at least 20%
Duration
2 days (16 hours)
Number of participants per course
10 – 15 participants
Port Engineering
Port Commercial
Suppoted by :
