Commercial and marketing strategy of a port covers commercial and strategic marketing aspects, how ports can be positively perceived by its stakeholders in order to build reputation and attract more customers. This seminar also outlines the concept of port inventory, point-to-point and the time and cost of the position of the port, in what position and who are the competitors.
Commercial and marketing strategy of a port covers commercial and strategic marketing aspects, how ports can be positively perceived by its stakeholders in order to build reputation and attract more customers. This seminar also outlines the concept of port inventory, point-to-point and the time and cost of the position of the port, in what position and who are the competitors. Identifying the needs of terminal operators to be able to outperform the competition, until the contract manufacturing of terminal operators.
Targeted Participants
Commercial Managers, Port Practitioners, Directors and Port, Managers, Strategic Planners
Competencies:
Business Acumen
Link to Business Plan/Business Goals
– Alignment of port operation and marketing activities
– Start to build an integrated marketing port business
– Increasing Market Share
Duration
5 days (40 hours)
Number of participants per course
20 participants
Port Engineering
Port Commercial
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